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Jim Ash's Info-Spam Archive

19 posts

The recently introduced Content Intelligence solution is a true software defined product that allows customers to mine valuable information out of their data, regardless of where it is stored, and take action on the data. There are many use cases such as, migration from legacy NAS to cloud, metadata extraction and classification of files, index+search of content.


Customers who buy the Content Intelligence solution get all of the items in the “framework” section (see below) as well as the connectors to the various content sources listed at the top layer. Full indexing and Search feature is included as well.


There has been plenty of good write-ups on Content Intelligence that you can read up on to get a better understanding of how it can be deployed:




Jim Ash @9XJim
Hitachi Data Systems

Get a quick overview of HDS' Content Portfolio that includes the Content Platform, the Data Ingestor and Anywhere.


Check out Brocade’s vADC and how it enhances our customers’ experience with their HCP environment. The vADC has been deployed with HCP in dozens of accounts over the last year allowing customers to deploy the kind of system they are expecting when it comes to resilience, scale, performance, & overall end-user & admin satisfaction.


Key benefits of the vADC + HCP combo deliver are:

  • Simplicity in deployment & configuration.  By putting the vADC in place, customers reduce the DNS requirement from full zones & complex integration to a simple ‘A’ record & IP address for the entire HCP cluster.
  • vADC also provides extensive communication monitoring, detailing what is causing the most traffic on the HCP system, and where there might be network issues.
  • vADC also allows for tuning and SLA’s for the HCP system in general - even to the extent of individual namespaces, if needed.
  • vADC allows for HCP performance enhancements, by providing SSL termination & faster processing of HTTP packets.  With vADC, 100% utilization across the HCP nodes can be achieved, ensuring that we do not have hotspots or in-efficient utilization of the cluster.
  • vADC helps are customer’s HCP systems scale.  As customers add new nodes to their cluster, or even add new clusters to the data sets, vADC can provide global load balancing and a much more streamlined failover process (while still only utilizing the single IP previously configured). 


Jim Ash
Hitachi Data Systems


Amazon’s S3 has accelerated adoption of Object Storage and expanded the use cases for technologies like HCP. I’d like to highlight several solutions that have built-in S3 tiering/backup functionality that can utilize HCP for cloud storage.

I know one of the questions I will be asked is “are these solutions certified?” The answer is “no” or "not yet". Certification between platforms is becoming less and less likely (and less required) as a result of the proliferation and adoption of the S3 API and the cloud storage platforms using it. So don’t let that stop you from talking to clients about them.


  • Oracle’sSecure Backup Cloud Module” (OSBC) allows customers store backups to “Cloud Storage” using RMAN’s SBT interface. One of the best write-ups on “Why Backup to Cloud Storage” is included on page 4 of Oracle’s White Paper on their OSBC module, have a read and use it when talking to your customers about backup up data to “clouds”.


  • IBM Cloud Tape Connector for z/OS V1.1 is a new software offering that lets customers take advantage of the flexibility and economics of cloud storage for the z/OS mainframe environment. Cloud Tape Connector enables tape data to be easily copied to one of the popular cloud storage environments (Hitachi HCP, IBMCleversafe®, IBM SoftLayer®, Amazon S#) where it can be easily and quickly recalled, and where data status can be monitored. IBM Cloud Tape Connector for z/OS can be used for any z/OS data that can be written out to tape (it is not restricted to DFSMS-managed data).



Jim Ash @9XJim

Hitachi Data Systems

My colleague and I visited a customer today and had a great test drive in the $140,000 Model X! Super cool car, if you can even classify it as a car. I think of it more as an extremely sophisticated piece of technology that you happen to be able to ride in and go places.

We were actually we there to present present our Content Portfolio and how it can be used to Digitally Transform their business. As you can imagine, this customer has no shortage of sensor data, video files, logs, etc., that is exponentially growing. And we discussed ways that we could help them use all that data to better their business, and that is all good, but what they really need TODAY is three, secure copies of every file.

Providing multiple copies of files is pretty basic for our Content Portfolio Solutions, but we may have never known that if we only focused on Digital Transformation scenarios.

So don't forget the basics of the solution while Digitally Transforming your customers!




We are often asked to provide basic ROI numbers when positioning HCP for Backup or Archive use cases. There is an online tool that can be used to calculate basic/upfront ROI details. ROI details can be generated based on default, industry-standard numbers or customers can input their own values. The ROI numbers serve as a starting point for us to have discussions with our customers about the economic benefits of using object storage for backup and archive use cases.



Jim Ash @9XJim
Hitachi Data Systems

More and more customers are choosing to deploy Microsoft's SharePoint/Office365 and OneDrive for their end user file services and I am asked how our Content Portfolio compliments these Microsoft solutions (if at all). Good news for us is that mobilizing Office365 and/or SharePoint data is not that simple.

  • Read exhaustive details about the challenges/confusion with mobilizing corporate SharePoint data here.

To help solve this challenge, we have partnered with DigiLink to create a solution that uses HCP Anywhere's synchronization engine to simplify the mobilization of SharePoint/Office365 data. Read more and let your Corp IT customers know about this solution!



Jim Ash @9XJim
Hitachi Data Systems

Jim Ash

VMWare workloads & HCP?

Posted by Jim Ash Employee Aug 26, 2016

Learn how HDI+HCP works in VMWare workloads, such as VDI user file directories.

Read more here and send to your customers:



Revolutionize File Services and Transform the Digital Workspace

Jim Ash @9XJim
Hitachi Data Systems

Read the long-awaited and updated HCP Architecture White Paper!

Updates include details on the new G10 nodes, S10 & S30 nodes and hybrid-cloud architectures (and much, much more).

Forward along to your customers and partners.




Jim Ash @9XJim
Hitachi Data Systems

It is a little known fact that Hitachi Data Systems resells two great scanning/capturing/indexing software products from our partner StarStorage (we also sell and deploy their Documentum Connector for HCP).

There are two products that we can sell to our customers looking for scanning/capturing/indexing capabilities.

  • StarStorage SEAL – this is a true Document Management Archive system that our customers can use to categorize their content, manage retention and provide search and mobile access to their data, all while storing the content securely on HCP. Think of it as an electronic filing cabinet for the entire company.

  • StarCapture Desktop – this solution allows individual workers to scan/index and store (on HCP) their business related documents for long term preservation, without being part of a larger Document Management system. Think of it as an individual’s personal electronic filing cabinet.


Oh, and look, they are in to Digital Transformation too!


Jim Ash @9XJim
Hitachi Data Systems

Need a refresher on our Content Portfolio Plays before presenting them to your customer? I've posted a high-level video for each of the plays for your review.

Timeline of video:

  1. Minutes 0 - 2:55: Enterprise Application Storage/Archiving (for NICE, FileNet, Documentum, etc)
  2. Minutes 2:56 - 5:35: Object NAS (HDI + HCP)
  3. Minutes 5:36 - 8:24: Tier4 NAS
  4. Minutes 8:25 - 13:25: Production-Level Object Storage (replacing Database/Filers with Object Storage)
  5. Minutes 13:26 - 17:30: Using HCP for NetBackup archival/secondary storage
  6. Minutes 17:30 - 20:40: Mobility for End User Computing (HCP Anywhere)
  7. Minutes 20:41 - 22:40: Using HCP for Splunk "Frozen" Data

EMC is making a push for ROBO use cases with its DDVE product and will become more of a competitor to HDI+HCP (Object NAS use case).

View the DDVE product video to learn more about how it is positioned for ROBO environments.

Our HDI+HCP solution offers a better approach to solving ROBO data protection problems by eliminating backup all together. Our HDI solution simplifies the entire technology stack, by combining the NAS filer, backup software, replication service in to one product.

With DDVE, customers still need to maintain silo'd NAS filers at the edge (like NTAP or WFS) and then back them using DDVE to a centralized DD appliance. A lot of moving parts!



Jim Ash @9XJim
Hitachi Data Systems

Gartner has released their 2016 Magic Quadrant for the File Sync & Share report and HCP Anywhere does NOT appear in the quadrant!

What & why!?!?

The good news… the reason for not being included has nothing to do with Anywhere’s features and capabilities.

The bad news… Anywhere doesn’t fit in to Gartner’s definition of a File Sync & Share product.


You see, Gartner defines FSS products as “the product must be available as a separately billed, stand-alone product. And Anywhere is NOT a separately billed, stand-along product (it requires HCP in order to work). So we missed out on this segment because of a technicality and definition of the segment. FYI, Gartner defines Anywhere as an “Extension Product” of our core HCP solution.


When partners and/or customers ask about why Anywhere is not included in the most recent report, let them know that Gartner limits inclusivity of solutions to “stand alone, separately billed” products and not “Extension Products”.


Jim Ash @9XJim
Hitachi Data Systems

EMC is gaining momentum with ECS (Elastic Cloud Services). Watch this video to better understand the basics of ECS and how it differs from our own HCP solution


Jim Ash @9XJim
Hitachi Data Systems

Learn the basics of white boarding the Edge-Core architecture (i.e. HDI + HCP solution) and listen to what one of our competitors (Avere Systems) is saying about their Cloud NAS solution.


Jim Ash @9XJim
Hitachi Data Systems