Dave Krenik

Bottoms Up:  Beer and Analytics

Blog Post created by Dave Krenik Employee on Aug 9, 2018

I like beer.  I also like a bunch of other stuff.  It’s just that I really like beer.  For anyone who has known me for even a brief amount of time, this is hardly “news”. Belgian Tripels, Imperial Stouts and Saisons – the list goes on.  Yummm.


So, as the Solution Marketing Manager for Hitachi’s Solution for the SAP HANA Landscape, I was thrilled beyond measure when I discovered this posthttps://blogs.sap.com/2018/03/31/sap-opens-brewery-starts-making-beer/by SAP guru Paul Hardy regarding SAP owning a brewery.  Alas, my heart sunk when I realized it was an April Fools post.  Regardless, I knew that I had my next blog topic:  Beer & Analytics.


I’ve seen estimates that ~75% of the beer consumed worldwide is powered by SAP.  With customers like brewing giants Anheuser-Busch InBev and MillerCoors, I’ve no doubt about the veracity of the estimate.  At last year’s (2017) Sapphire event (see here for my recap of the 2018 event), SAP had a Leonardo demo with a “Smart Bar”http://blog-sap.com/analytics/2017/05/18/sap-leonardo-is-the-life-of-the-party-at-sapphirenow-a-toast-to-the-mojito-of-things/that would ask five everchanging questions and use Machine Learning to recommend a cocktail, beer, glass of wine, whatever – brilliant!  I know some folks who would maximize their investment in one of these.


Analytics can save breweries and taverns big bucks – in addition to opening up new avenues for revenue. Recognize when taplines need cleaning. Launch targeted promotions based on specific consumption patterns.  Monitor bartender theft and minimize free pouring.  Couple ordering to predictive analytics to ensure kegs are fresh. And a whole lot more…


Weissbeerger.pngOne company that provides this sort of service to breweries and taverns is Weissbeerger.  The good folks at Weissbeerger use IoT, Big Data Analytics, and Cloud (shoot, lets add Edge Computing to the buzzword list too), to help breweries and taverns streamline their operations and access new revenue opportunities. There’s something of a demo at a previous SAP Sapphire event here.  To do all this, the applications need a robust platform and Weissbeerger uses SAP’s HANA Platform for their analytics.  Cool stuff.  By the way, I am not affiliated with Weissbeerger and am not compensated by them in any way (although I am secretly hoping they’ll send some Westvleteren 12 my way).


You say that you’re not a brewery or tavern and you still want to know what SAP HANA with Hitachi Vantara can do for you?  Just click over to the Hitachi Solution for the SAP HANA Platform. There’s even a new white paper (Ensure Seamless Deployment of the SAP HANA Platform To Modernize Your IT Infrastructure and Reduce Business Risk) to help you to ask the right questions on your digital transformation with SAP HANA and Hitachi Vantara.


Be sure to come see us at Hitachi’s NEXT event September 25-27 in San Diego. We’ll be demonstrating the amazing Hitachi Storage and Server Adapters for the SAP HANA Cockpit.  These adapters give SAP HANA Admins, Sys Admins, and Storage Admins a common view into the SAP HANA environment enabling much more efficient management.


Thanks for reading.