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And the envelope, please…


Hitachi Vantara and Hitachi Consulting are proud to announce Meat & Livestock Australia (MLA) as the winner of the inaugural 2017 Hitachi Transformation Award.


MLA strives to be the recognized leader in delivering world-class research, development and marketing outcomes that benefit Australian cattle, sheep and goat producers. Working with the Australian Government and the red meat industry, MLA invests in initiatives that contribute to producer profitability, sustainability and global competitiveness.


MLA has a vision to drive digital transformation in their industry. They are using technology in a new research and development (R&D) project underway in Queensland, aimed at allowing value chain partners to share and mine data to benefit their operations. They evaluate a series of typical data streams generated by weather stations, soil moisture probes and water trough monitors that are now integrated with process intelligence and data analytics to support almost real-time management decisions and forecasting.


Sean Starling, General Manager for Research, Development and Innovation, explains:

“Hitachi’s sensor-driven data collection and process analytics will assist Australia’s red meat industry to identify their own processes and pain points along the whole value chain to better manage, measure and improve supply chain operations as far as on-farm operations and down to individual animals.”


The announcement was made public today at Hitachi NEXT 2017, which Hitachi is hosting at the Mandalay Bay Hotel in Las Vegas. We are here at NEXT 2019 to share insights and innovations that are powering the digital revolution. A big part of this effort is sharing the inspirational success stories of more than 20 customers who are leading the way with their transformation journeys. These leaders have generated energy and excitement at the conference, sharing stories of their real-world experiences.


The Hitachi Transformation Award is for companies who are using Hitachi Group solutions to accelerate their business transformation in innovative and successful ways. Representing diverse geographies and industries, five companies made it to finalist status for the first annual Hitachi Transformation Award.


I want to thank all of our award finalists: CPFL, Curtin University, Meat & Livestock Australia, Spin Master and Wiggle.


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These innovators think differently about data as a strategic advantage – whether it’s enabling business and operational success, transforming business models, growing market share or innovating to compete. We recognize and acknowledge the substantial business outcomes that each of the award finalists have achieved for their organizations.


This year’s winner, MLA, was selected by an exclusive Judges Panel made up of Hitachi Vantara executives and prominent industry Influencers, and we thank them for their participation.



After careful consideration, the judges chose MLA as the most influential story of transformation.

Accepting the award on behalf of MLA was Dr. Nigel Tomkins, R&D Manager Grass Fed Beef, Meat & Livestock Australia and Ben Dwyer, Chief Operating Officer, Australian Cattle & Beef Holdings.


We’re delighted to present Meat & Livestock Australia with the first Hitachi Transformation Award in recognition of the substantial benefits they have achieved through accelerating business transformation. Through data analytics and driving IoT- led decision-making, MLA is helping foster the productivity and profitability of the Australian red meat and livestock industry,” said Brian Householder, president and chief operating officer, Hitachi Vantara.




MLA will enjoy this title for the ensuing twelve months, until Hitachi NEXT 2018 in San Diego, CA. A representative from MLA will become a member of our 2018 Judges Panel and help select next year’s winner.


Congratulations again to Meat & Livestock Australia!


View the MLA Video

NEXT 2017 Community

Hitachi Transformation Award

See how our 2017 Hitachi Transformation Award finalists are using data to transform their business.



  • CPFL (Energy) – See how CPFL, a leading energy company, supports their customers with Smart Grid and greater automation to help minimise the time of any power outage.
  • Curtin University - See how Curtin plans to improve the student experience using data and analytics.

  • Spin Master - Paw patrol, Meccano, Etch-a-sketch to name a few - Spin Master produces some of the biggest names in children's entertainment. See how they use data to maintain a competitive edge.

  • Meat and Livestock Australia - See how MLA are using cameras, sensors, data analytics and IoT to transform their industry in Australia. 

  • Wiggle – See how Wiggle is using data to transform from e-retailer to a global leader.

Ahead of the launch of our Transformation Award finalist video’s at Hitachi NEXT 2017 (18-20 Sept), we are sharing some behind the scenes images, screen shots and facts about our finalists. 


Check back here for more Meet the Finalists


Over the past 100 years, CPFL Energia has become a complete energy company, with businesses in distribution, generation, commercialization of electricity and services.



CPFL was founded in 1912  (making them 2 years younger than Hitachi).  Today, they are considered one of the largest companies in the Brazilian electric sector with over 9.1 million customers.



To celebrate 100 years, CPFL launched the The CPFL Digital Memory Project.  This is an unprecedented project to commemorate the 100 years of our history, recording the company's trajectory from first-hand testimonials. Learn more at:



CPFL HQ is based in in São Paulo State - with more than 45 million inhabitants in 2017, São Paulo is the most populous Brazilian state.  A person born in the city of São Paulo is known as a "Paulistano" and one who is born in the state is called a Paulista. 

For more on São Paulo  click here:



To learn more about CPFL -

Transformation Award Finalists and Honorable Mentions -

Ahead of the launch of our Transformation Award finalist videos at Hitachi NEXT 2017 (18-20 Sept), we are sharing behind-the-scenes images, screen shots and facts about our finalists. 

Check back here for more Meet the Finalists.


Spin Master is a leading entertainment and toy manufacturer. They transformed from a small, single product toy company into a leading global, diversified, multi-platform and highly innovative children's entertainment company.

Spin Master’s mission is to Push the Boundaries of Innovation, Creativity, and Fun, and their vision is to Make Life More Fun.


In 2017 Spin Master received three TOTYs: Innovative Toy of the Year for Hatchimals; Vehicle of the Year - Star Wars X-Wing vs. Death Star, Rebel Assault branded Air Hogs and License of the Year for PAW Patrol. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations, with 21 wins across a variety of product categories. Spin Master has been recognized with 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors.

Spin Master’s HQ is in Toronto Canada.  Toronto is one of the largest production centres for film and television, and the home of the Toronto International Film Festival.  In 2017, Canada celebrated its 150 birthday.


To learn more about Spin Master  -

Transformation Award Finalists and Honorable Mentions -

Ahead of the launch of our Transformation Award finalist video’s at Hitachi NEXT 2017 (18-20 Sept),  we thought we’d share some behind the scenes images, screen shots and facts about our finalists. 


Check back here for more Meet the Finalists later this week



Curtin University is Western Australia’s largest and most culturally diverse university with Australia’s third largest international student population.



Curtin is ranked in the top one per cent of universities worldwide in the highly regarded Academic Ranking of World Universities 2017.




Curtin is ranked second in the world for Mineral and Mining Engineering in the QS World University Rankings

by Subject 2017.      



Curtin is ranked the 26th most international university in the world in the Times Higher Education World University Rankings 2016.


To learn more about Curtin University visit -


Transformation Award Finalists and Honorable Mentions -


Meet the Finalists - Wiggle

Posted by cchaffey Employee Aug 31, 2017

Ahead of the launch of our Transformation Award finalist video’s at Hitachi NEXT 2017 (18-20 Sept),  we thought we’d share some behind the scenes images, screen shots and facts about our finalists. 


Check back here  next week for more Meet the Finalists




    Wiggle is a global online retailer of cycle, run, swim and outdoor equipment and apparel .






      The majority of people that work at Wiggle are tri-sports nuts and this is reflected through their passionate service and

      technical knowledge.




    Wiggle have highly trained engineers that test every bike before it goes out the door. 



   Wiggle HQ is based in Portsmouth, the home of the HMS Victory and HMS Warrior.  We took some time to visit the Historic

    Docks and Spinnaker Tower



    Wiggle’s global distribution centre in Wolverhampton, shipping across 70 countries.  The site provides 30,000m2 of distribution           space and is roughly three-times the size of a rugby pitch. 



To learn more about Wiggle -

Transformation Award Finalists and Honorable Mentions -