The famous ringmaster P. T. Barnum once said, “Without promotion, something terrible happens – nothing!” But you don’t have to be a showman to reap the rewards of promoting your IT success story. Having worked with scores of customers on their digital transformation journeys, we know that every successful company has a unique story to tell. That means your company, too.
There are many benefits when you promote your IT success story. Here are five reasons to start sharing NOW:
1. Gain visibility and network opportunities
Telling a story about how your organization achieves positive business outcomes helps you gain visibility and network within your industry, with peers and throughout the global business community.
Brazilian energy company CPFL Energia gained visibility when it converted to a Hitachi smart grid universe to provide high-quality services and safety for their customers and is sharing this experience at industry events. Watch the video.
2. Motivate your team
Publicly announcing successful project outcomes is an easy and effective way to promote awareness of your team’s efforts, reinforce the value of team members and motivate employees to contribute more to your organization’s success.
The Canadian toy maker Spin Master uses a motivated team to push the boundaries of innovation, creativity, and fun while expanding its business and introducing new brands. With Hitachi’s assistance, they reduced SAP processing time, created significant savings, and gained a 360-degree view of their customers. Watch the video.
3. Be recognized for thought leadership
Sharing your best practices helps others perform more effectively when they encounter a similar situation, and establishes your organization’s industry thought leadership.
Meat and Livestock (MLA) Australia uses Hitachi’s sensor-driven data collection and analytics to identify best practices for animal tracing, supply chain efficiency, and on-farm operations, fostering both productivity and profitability across the Australian red meat and livestock industry. Their thought leadership was recognized with the first annual Hitachi Transformation Award. Watch the video.
4. Inspire others
Your organization’s experience in identifying opportunities and taking steps to achieve new levels of excellence can inspire teams within your organization as well as leaders across industries to find their own path to excellence.
Curtin University of Technology implemented co-creating solutions with Hitachi, and will use data to lower costs, improve student retention, and create a more effective and contemporary learning experience. They offer an open invitation to scientists from other universities to use their campus to discover and innovate with data-driven research. Talk about inspiring. Watch the video.
5. Build customer confidence and loyalty
Success stories show clients your carefully thought through approach to solving difficult issues. This reassures your customers they are working with a leading technology provider and encourage strong partnerships.
Wiggle, the leading e-commerce sports retailer, developed a cloud-based sophisticated retail platform to standardize operations and support their global expansion strategy. By staying customer-centric, with a single customer view, they realized better process efficiencies and soaring customer satisfaction. Watch the video.
Capitalize on Your Success
It’s time to share your experiences, expand knowledge, and build brand awareness in the global business community. Our Hitachi Customer Advocacy program offers several ways to present your unique story, gain maximum exposure and network with peers.
That’s not all. You’ll increase brand exposure with informative case studies, speaking opportunities, videos and infographics – there are so many different ways to promote your organization. Let’s get started.
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