Visit Hitachi Data Systems at VMworld 2016 in Barcelona

Document created by Jill Ross Employee on Sep 14, 2016Last modified by Vere Perry on Oct 16, 2016
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Visit Hitachi Data Systems at VMworld 2016 in Barcelona

October 18-20, 2016 | Hall 7, Booth #403


Digital transformation is essential for organizations to thrive in the digital economy. IT needs to transform into a digital enabler to create new revenue streams, improve operational efficiencies and drive superior customer experience. However, there is a growing gap between business expectations and IT's ability to execute in order to realize efficient economic transformation. To become more data driven, DevOps focused and service centric, a new approach is needed.


Meet with HDS experts and business executives to understand how you can reduce business risk and rapidly transform your business outcomes. Take part in detailed hands-on demonstrations covering all of the following practices:

  • Programmable Data-Center Solutions provide deep automation of converged and hyperconverged platforms so that our customers can focus on delivering innovation and business value instead of infrastructure workflow.
  • Analytics Solutions deliver business insights using real-time in-memory database technologies (SAP HANA) and big data technologies (Pentaho).
  • Digital Workplace Solutions enable secure and compliant consumption of business data and applications across any device, at any location.



Booth Demonstrations

Detailed technical demonstrations and technology previews will be available for the following topics and more:

  • Hitachi Enterprise Cloud
  • NSX integration into the Programmable DC
  • Bare Metal deployments and management from vRealize
  • VVol
  • Hyperconverged Solutions
  • Data Protection and Disaster Recovery
  • Data Mobility
  • Analytics for Big Data with Pentaho






Speaker Sessions


Session TitleSession IDPresentersDate & Time

How a Stock Exchange Architected Multi-Data-Center Operations for Virtual Machine Business Continuity



Paul Morrissey

Director Product Management, Converged Platforms, Converged and Software Ecosystem Integration, HDS


Yaron Cohen

Presales Solutions Specialist, HDS


Tuesday, Oct. 18

11:00am - 12:00pm

How Retailer SPAR Deployed Private Cloud Using Automation and Self-Service Provisioning With VMware vRealize Stack



Michael Gstach

Enterprise Architect, SPAR Business Services GmbH


Valentin Hamburger

EMEA Solution Specialist for VMware, HDS


Wednesday, Oct. 19

12:30pm - 1:30pm

The SDDC: Full Stack on VMware vSphere 6.0; SAP Business Warehouse, Powered by SAP HANA; VMware NSX, vRealize Operations and SDS-Virtual Volumes; on Hitachi Unified Compute Platform



Vas Mitra

SAP Solutions Architect, VMware


Gunther Dell

Global Technical Alliance Director, SAP, HDS


Thursday, Oct. 20

1:30pm - 2:30pm


In order to book your place in these sessions, please go to the VMworld site.


Our Subject Matter Experts have been Blogging - check these out for starters...


Timing is Everything…. Hitachi Enterprise Cloud brings Public Cloud to YOUR back yard

Posted by Paul Meehan. October 14th 2016


The Programmable Data Center - Advanced NSX functions

Posted by Valentin Hamburger. October 13th 2016


Boom! – Rolling out UCP Advisor for Converged and Hyper-Converged – Infrastructure Orchestration Software

Posted by Paul Morrissey. October 11th 2016


Breaking Granite. Why it’s time for financial institutions to reach for the cloud

Posted by Bob Plumridge. October 10th 2016


VMware Virtual Volumes State of Play

Posted by Paul Meehan . September 30th 2016


The Death of the Public Cloud Management Platform Market

Posted by Neil Lewis. September 30th 2016


Disrupting the disruptors: Transforming with the programmable datacentre

Posted by Bob Plumridge. September 28th 2016


The Programmable Datacenter - NSX on UCP

Posted by Valentin Hamburger. September 23rd 2016


Hitachi boldly delivers Public Cloud Flexibility to the Enterprise

Posted by Paul Meehan . September 21st 2016


We also ran two BrightTALK sessions ahead of VMworld. Didn't get the chance to attend? Then watch them here:


Lead business transformation or risk becoming irrelevant

Presenter: Neil Lewis HDS EMEA Cloud Service Strategist


How the Digital Enterprise can survive and thrive in today’s digital economy. October 4th 2016

Presenter: Valentin Hamburger - VMware Specialist.


In-Booth Presentations

See attachment for times.

In Booth Presentations


Hitachi Converged: Simplify your VMware Life


Enterprise Data Mobility: Getting your workforce securely mobilised


Next-Generation Hyperconvergence with Hitachi

HDS & VMware

The World has changed: Supporting your digital transformation journey with Hitachi Enterprise Cloud with VMware vRealize


Hitachi rock-solid engineering, now available at a Cloud near you


Customer Reference: SPAR - Service Delivery Platform


Exactly how much VMware integration is going on in HDS' infrastructure portfolio?


Enabling the Big Data Driven Business with Pentaho


Simplified Converged Infrastructure Management


Software Defined Networking with NSX and Hitachi Unified Compute Platform


VVol for Scalable Private Cloud

HDS & VMware

Customer Reference: Tel Aviv Stock Exchange - Multi-Data-Center Operations for Virtual Machine Business Continuity


NSX for Micro-segmentation and NFV

HDS & Brocade

Powering Innovation with SDDC




Document Type

Title & Link


IDC Info-graphic

The Programmable Data Center Info-graphic - The Foundation for Digital Transformation

Info-graphic built in collaboration with IDC. Gives a visual story about the problems large enterprises typically face in transforming into a Digital Enterprise and why. Leads on to show how The Programmable Data Center can close the gap between the demands made from the business and how I.T. can respond effectively.

Solution Profile

Top 10 Reasons Why to Choose Hitachi Hyperconverged Systems


Data Sheet

Hitachi Unified Compute Platform HC


Data Sheet

Hitachi Unified Compute Platform 2000

Mid-market\Departmental Converged Data Sheet

Solution Profile

Hitachi Unified Compute Platform for VMware vSphere

Solution Profile across the converged portfolio

Solution Profile

Hitachi Enterprise Cloud with VMware vRealize

Private\Hybrid Cloud Solution


Spend more time using and less time building your Cloud

Hitachi Enterprise Cloud – Private\Hybrid Cloud Solution

Line Card

VMware Integration Line Card

Quick View

White Paper

IDC White Paper - Architecting a Programmable, Software-Defined Datacenter to Better Serve Both Traditional and 3rd Platform Workloads

IDC discusses the opportunities and challenges in the digital transformation journey with special emphasis on the leadership and technology infrastructure dimensions.

In addition, three enterprise case studies illustrate how early adopters of pre-engineered programmable datacenters are benefitting from the solutions and how it is accelerating their digital transformation initiatives.

White Paper

The Business Value of Hitachi Unified Compute Platform


White Paper

Deliver Agile and Highly Reliable SAP HANA Deployments on VMware vSphere and Hitachi Unified Compute Platform

Technical paper co-written HDS and VMware

Subject Matter Experts (SME) supporting the HDS stand will be available for you to have discussions with them and show you demos.


Yaron CohenSME (Israel)Thomas OppelSME Central (Austria)
Marcos CotrinaSME Southern (Spain).
Richard SpeddingSME - Content EMEA
Sasa CosicSME Central (Germany)Daniel OlasoHDS (Pentaho expert)
Francois BottonSME (France)Rob JonesGSS - EMEA Stategist
Egor LitvinovSME Northern (Russia)Paul MeehanPrincipal Consultant EMEA, VMware Solutions
Iain RedpathSME (UK)Dinesh SinghGlobal PMM
Stefan AndrichSME Central (Switz)Paul MorrisseyGlobal. Vmware PM
Christian HessEMEA SPG SME -(Germany)Valentin HamburgerSPG Solutions Specialist Vmware EMEA
Dylan LangeSME - Center Of Excellence



VMworld Europe 2016 - Agenda-at-a-glance

  • HDS will be exhibiting in the Solutions Exchange Area
  • On Wednesday 19th October HDS will be hosting "Sushi and Sake" during the Hall Crawl between 17:00 and 19:00. Do come and join us.


sushi people.jpgsushi.jpg