Marcelo Sales

Transforming society through innovation

Blog Post created by Marcelo Sales Employee on Apr 8, 2015

In my last blog, I confirmed that our mergers and acquisitions (M&A) strategy was directly related to our long term objectives and to social innovation. Recognizing that this is still rather new terminology for a lot of people, I would like to use this space to provide some clarification on the subject.


Here at Hitachi, we are focused on social innovation. This term, which forms part of our DNA, inspires us on a daily basis to solve complex challenges, and to think of a future where information is the basis of innovation. It allows us to create and deliver solutions that have a relationship that links our clients and their systems with their impact on society, and, consequently, with people’s quality of life.


Today we have 6,700 employees around the world (part of the more than 320,000 who make up the Hitachi Group) and they are driven to understand and be almost immediately ready to meet the demands that mobility, big data, the Internet of Things (IoT) and cloud computing present. And this is why our M&A strategy, mainly the most recent acquisitions that were mentioned in my last post, make as much sense to us as to the market.


If the term ‘social innovation’ previously seemed rather pretentious, with the help of Big Data and the Internet of Things, we are now proving it to be exactly the opposite: it would show a distinct lack of vision on our part if we were to fail to build more and more intelligent machines and systems that could guarantee more security, mobility and connectivity, and more complete services for different sectors such as telecommunications and healthcare, for instance.


With the intention of giving this strategy a boost, Hitachi America Ltd. recently announced that Jack Domme, CEO of HDS, is to assume the new role of Chief Executive of Social Innovation for the Americas. This is an appointment that carries great significance for the whole of Hitachi, since it is part of the Group’s new global management strategy, involving the transfer of control to what are considered to be key companies (HDS being one of these companies) resting in the hands of talented local leaders. This move is designed to accelerate global growth and allow faster decision making based upon the needs of the market and the clients.


Jack continues to be CEO of HDS, a position he has occupied since 2008. He is also one of those most actively responsible for the transformation we are experiencing today. In my previous post, I mentioned that HDS is no longer only a storage provider, and I believe that our long term vision, high-performance culture, and focus on businesses and on our clients are the direct results of his work as a global manager. When he was nominated for this new role, Jack said: “I’m keen to develop and implement a coherent strategy, together with the other companies in the Hitachi Group, that will boost sustainable growth in the Americas.” Ultimately, this is exactly what he has done over the last 7 years here at HDS.


But what does this mean? In my opinion, it means that everything is now connected and interdependent. It means that our unique position in the market, in facing these demands, can truly deliver business results capable of helping our clients become more competitive, as well as allow an important, and continuous, social transformation, making the world a healthier and safer place in which to live. And knowing that my job consisting on building better cities and a better quality of life for ourselves and for future generations is, for me, a great incentive.