Paul Bruton

Building Competitive Advantage with Data Intelligence

Blog Post created by Paul Bruton Employee on Feb 7, 2018

The noted futurist and author, Alvin Toffler, famously described technology as the “great growling engine of change.” He was right. And, it is growling more loudly than ever!


For today’s corporate IT departments, simply maintaining the status quo is no longer enough. The pressures to deliver file service solutions that go beyond the basic functions of legacy file servers and network-attached storage (NAS) platforms is greater than ever and is complicated by a host of variables.


According to Gartner 28% of corporate data already resides exclusively on laptops, smartphones and tablets making it a challenge for any organization to gain control and visibility of these data sets to govern and manage them in line with corporate policy.


Add to this Virtual Desktop Infrastructure (VDI) deployments, compliance requirements, metadata-driven policy management, collaboration, affinity for cloud architectures, and increasing threat from cyber-attacks, and you begin to see why enterprises need a modernized file services solution.


The Rising Costs of Storage

Creating all this data is an expensive proposition, but it’s nothing compared to the total cost of ownership over time, which puts a tremendous strain on IT teams. According to Veritas, in an average ten petabyte environment, 41% of data is stale and organizations are spending over US$20 million per year just to manage this data!  Personal experience sees this number in the 60 – 80% range.


When you factor in the cost of protecting this data with traditional backup solutions, it’s clear that the operational and financial challenges of continuing with these aging technologies will have a significant impact on an organization as shown in the below diagram.





Embracing Object Storage

Solving this costly unstructured data problem is the catalyst for moving to a modern IT architecture. With many corporate IT team looking for a “next generation NAS” that is capable of meeting business demands while reducing complexity and costs – many are turning to object storage.


Thanks to its next-generation cloud based architecture, object storage can scale seamlessly and automatically, enabling users to leverage off-the-shelf hardware while securing their corporate data. Add to this the ability to reduce physical capacity requirements by 40-50% with global deduplication and compression and it’s a hard proposition to ignore.


Achieving Agility and Efficiency with the Hitachi Content Platform

Solutions like the Hitachi Content Platform are the ideal object stores on which to build the right data foundation for the agility and operational efficiency required by today’s businesses. It not only offers all the advantages of a simplified datacenter, but also enables users to deliver on four key business enablers:

  • Modernizing Data Protection – Replacing tape and reducing the need for costly back-ups
  • Modernizing Data Services – Delivering a Digital Workplace via cloud home drives with secure ransomware protection
  • Modernizing Data Governance – Ensuring regulatory compliance and corporate governance
  • Activating Data Intelligence – Thanks to metadata enrichment for easier search, index and analytics


Hitachi Vantara’s object storage solution also allows users to orchestrate the movement of data to public clouds, cost-effectively and automatically, whilst maintaining control of data security. It has the ability to securely connect devices for mobility and portability of data, the ability to extended object storage to remote & branch offices, integrate with VDI & non-VDI environments, while providing built-in multi-tenant data management and governance.  To round out the solution, you can start the journey to become “data intelligent” by increasing your data’s IQ with the unique Hitachi Content Intelligence engine.


Ultimately, the equation is simple. Adopting a holistic approach to data management addresses the challenges of exploring and discovering relevant, valuable, and factual information across disparate repositories, to deliver timely business insights that are fully actionable. This is data intelligence!