Victor Nemechek

Top 5 Data Protection Pitfalls to Avoid in the Digital Economy

Blog Post created by Victor Nemechek Employee on Sep 8, 2016

As you make your way through the new Digital Economy, you need to have a data protection strategy you can trust will protect the data that is the lifeblood of your organization. Modern approaches are needed to ensure optimal performance and availability of your IT systems and, most importantly, to protect that data.


Navigating the various data protection solutions from physical to virtual to private and public clouds while ensuring enterprise scalability can be fraught with pitfalls. Below are five critical pitfalls to avoid when building a successful data protection strategy for your organization.


1. Learn to Adapt or Risk Going Out of Business

In this Digital Economy IT needs to be more agile and responsive to changing business demands. Quickly adopting new technologies are one way IT can rapidly address new requirements. However, this can lead to new inefficiencies if point solutions for data protection are utilized. Gartner advocates that “Organizations need a holistic protection strategy, a single platform or solution, to handle the variety of data types and workloads as opposed to integrating a number of disparate point solutions, which proves to be costly and time consuming”.1 Avoid this by choosing a unified data protection platform with the flexibility and scalability to meet your current and future business needs.


2. Stop Killing Your Staff’s Productivity

Enterprises are struggling with massive data growth with budgets that are stagnant or even shrinking. This places a lot of pressure on IT staff to do more with less. According to ESG, “64% of IT budgets are spent keeping the lights on supporting existing operations and often doing things the way they have always been done before.”2 Transitioning from build-your-own solutions to complete integrated solutions is one way to get back much needed time, both during installation and ongoing management. Building your own solution requires additional staff time to acquire, install and integrate, manage, patch and update. In addition, which vendor do you call if you have a problem? Integrated solutions allow you to consolidate multiple, disparate point products, to create even greater staff efficiencies and resource utilization. According to IDC, “In many cases, customers are able to achieve improvements in operational expenditures immediately after deployment.”3 Select a vendor that provides you with an integrated solution to save your staff’s valuable time for more strategic projects. Research shows you can typically reduce operating expenditures (OpEx) by 30 percent and receive payback within 15 months after your initial investment.4


3. You Can’t Protect What You Can’t See

Oracle® is the leading database solution for many organizations. However, in many cases, the Oracle application and data protection teams don’t have visibility to each others processes. If the application and data protection software are not tightly coupled, then neither team can see what the other is doing. This can lead to blind spots for the data protection team with no visibility to whether backups were completed and where they are stored, while neither group has end-to-end control of data protection. According to Jason Buffington, ESG Sr. Analyst, “those databases are corporate data and therefore they should be protected to whatever the corporate standard is; for retention, copies, etc.”5 Break down these barriers with an integrated solution that provides both the backup and database admin the same view into data protection, with the self-service capabilities to maximize their efficiency. Look for a solution that allows Oracle administrators to continue to work with the tools they know and love, while providing the comprehensive visibility that backup administrators expect. Create a win-win for both groups and deliver flexible, scalable, fast and reliable application protection.


4. Stop Paying Unnecessary License Fees

It seems like every transaction requires a fee, from ATM fees to credit card and checking account fees. In fact, some organizations are even paying software licensing fees for creating additional copies of their own data. It’s only reasonable to pay just for the data you wish to protect. You should be able to make as many copies of your data as you like without a penalty. Unfortunately, many vendors charge for back-end capacity. Every time you make a backup copy, or make a copy for another location, you are forced to pay for more software licensing. This is wrong as the purpose of backup is to have multiple copies in multiple locations! Make sure the solution you choose has software licensing based on the front-end capacity you wish to protect and is independent of the hardware utilized. This will ensure you only pay for what you use and provides you the greatest investment protection going forward.


5. Don’t Protect All Data Equally

Today, organizations have very little visibility into their data infrastructure, unable to discern what data is important or not. This creates significant inefficiencies as all data must then be treated the same, whether it is important customer data or pictures from an employee’s vacation. It is very difficult to think strategically and improve data protection effectiveness if all data has to be protected equally. Organizations need to have visibility and insight into their data to make better decisions about how to manage and protect it. Knowing where the data is located, the type of data, who owns it, and how old is it are all important factors. This knowledge can improve staff efficiencies and reduce costs, especially primary and data protection storage.


One More Piece of Advice . . .

Choose a solution from vendors that knows data and can provide you with a complete end-to-end solution that meets your needs today and can easily grow to meet future needs. NO ONE KNOWS DATA LIKE VERITAS and HITACHI DATA SYSTEMS!

Hitachi is the leader and undisputed champion of enterprise-class storage systems and Veritas is the #1 Market Leader in Data Protection and Archiving. Hitachi and Veritas have been partners since 2014 and have worked together to help the world’s largest and most complex organizations with one thing – data. We have proven processes, people and integrated technology to enable you to build a successful data protection strategy for your organization and avoid all the data protection pitfalls in the new Digital Economy.



1. IT Briefing Center video: Managing and Reducing Costs of Enterprise Data Protection, featuring Dave Russell, Gartner and Brian Dye, Symantec, 2013. 2013 IT Spending Intentions Survey, by Bill Lundell and John McKnight with Jennifer Gahm, Enterprise Strategy Group, January 2013.

3. IDC Market Analysis, Worldwide Purpose-Built Backup Appliances 2012-2016 Forecast and 2011 Vendor Shares, #234489, Robert Amatruda, April 2012.

4. Veritas NetBackup: The business value of a Veritas NetBackup™ solution data sheet. Document ID 21290454, 07/15.

5. ESG video: Introduction of NetBackup Copilot for Oracle by Sr. Analyst Jason Buffington. Published Dec 16, 2015.