Back in France I was excited about the IoT because I’m tech-enthusiastic, but I have to say, the image I had of it was really way under the reality of its true potential. It’s probably still the case! But meanwhile I’ve learnt that the IoT could really help fighting hunger in the world or creating energy-autonomous cities, which Copenhagen is currently paving the way for. Truth is that nobody knows exactly how massive a phenomenon it’s going to be. But surely big enough as everyone is diving in. Don’t believe me?
First, startups mushroom around the IoT. Connected lanterns, connected drones, connected everything… There’s a profusion of all kind of more or less serious applications everybody’s trying to take advantage of. The IoT market is going to look like the market of smartphone apps a few years ago, going from a thousand developers to many hundred thousand. The reason is simple: if you knew how to code, it didn’t cost you any money to create an app. Nowadays there are so many cheap sensors and easy ways of connecting them that everybody’s going in with an entrepreneurship style based on innovation by association.
Second, all the big companies are focusing on the IoT even though it’s clear they’re not sure about what is really going to work and what will be in limbo next year. Hitachi, Intel, GE, Microsoft… But even for these big companies, there’s no clear differentiation strategy when looking at the way they’re marketing their solutions so far. From small to large companies everybody is tip-toeing to find their place in the IoT landscape.
Last but not least, the Internet of Things is not only about things but also about the big data generated by the growing quantity of interconnected objects. As everybody is self-willingly getting equipped with sensors to track their activity, their sleep, their business… There are massive amounts of data generated, awaiting to reveal precious information. What if you could integrate all of the data generated in one single place to analyze it? You could then correlate hundreds of factors and get a deep understanding of how to make the world a safer and better place. For example by reducing food waste by 25%, which would be enough to end hunger in the world…