Justin Augat

Everything I need to know about Business-Defined IT I learned in an airport coffee shop…          (Part 2)

Blog Post created by Justin Augat Employee on Jun 26, 2014

In my last post, I summarized some of the evolving technology approaches that enable Business-Defined IT which is the integration of IT and Business for aligned business outcomes.


Today’s typical business has a long list of objectives that need to be addressed with technology solutions. But in general, businesses that are best positioned to "win" in this evolving landscape tend to focus on just a few categories:


It's easy enough to say the above characteristics are desirable - but how do we achieve them? The sheer amount of solutions available today is staggering, the complexity is overwhelming, and the delivery is filled with many variables. Plus – options for ownership, location, and management have evolved too. So, the net of this is, to achieve the best business outcomes, IT professionals now need to ask many new questions to further understand and represent their companies’ unique positions and requirements. Here are some very high level questions that now need to be asked before developing solutions (very different from just a few years ago):


  • Where should I deploy this solution (on premises, off premises)?
  • How should I buy it (CAPEX/OPEX models)?
  • Who should manage it (customer/vendor)?

Driving towards desired business outcomes

At HDS, we have simplified many of these decisions with our Business-Defined IT framework. Business-Defined IT is focused on several core “pillars” that represent desired business outcomes)


  • Business-Defined Mobility – increasing productivity of business, employees and customers by continuously connecting them to their data for collaboration. Specifically, we achieve this by enabling mobility from the workload to the workforce, and doing that from 24/7 to allow businesses to quickly respond to changing requirements and new opportunities.


  • Business-Defined IT Economics reduces costs, improves profitability and aligns spending with changing consumption models and business values. Business-Defined IT makes this possible by providing dedicated frameworks to identify, measure and reduce the cost of IT, while adapting to new as-a-service trends that have reshaped how IT is purchased, delivered and managed.


  • Business-Defined Insight fuels competitive advantage at a time of industry disruption, emerging markets, and increasing innovation. This is accomplished not only through broader, faster and enhanced collection and analysis of information, but also by doing so within business contexts such  as industry verticals, emerging threats and opportunities and as well as situational dynamics. Insight boosts competitive advantage with new revenue streams, improved customer relations and accelerated innovation cycle times.



The above is just a start for HDS. Business-Defined IT offerings are available today – but, they have been built for the data center of tomorrow and beyond. The world has evolved (and is evolving). Enabling IT professionals to quickly, easily, and confidently pursue business outcomes through the introduction of new technology will help create new business opportunities and revenue streams. Business-Defined IT is the future – and its coming to an airport coffee shop near you.