Justin Augat

Cloud: The “Greatest Hits” Edition

Blog Post created by Justin Augat Employee on Nov 6, 2014

I love music – all kinds. Rock, country, R&B, and even (admittedly) pop. I also buy music the “old school” way – a physical copy, in the store, to get the full listening experience. It goes without saying, I have opinions about all things music related.


About a month ago, I had a discussion with two friends about buying “greatest hits” albums. The discussion was pretty simple – to buy or not to buy? Among music aficionados, the “greatest hits” discussion can quickly escalate into a debate. Do you commit to the artist and buy the studio album? Do you take the “one-hit-wonder” risk (examples: here), and potentially experience some of the best music ever produced? Or, do you go the safe route and buy the greatest hits album - getting only the commercially successful tracks? The idea here is to maximize the value of your dollar relative to your intended "investment" in the artist. The low risk investment favors the "greatest hits" album in almost every scenario. (The good news is, either way, we are talking about max investment loss of (at most) $15 here.)


Obviously, in 2014, the whole concept of a “greatest hits” album is a moot point since there is no need to buy either format today. Just buy a playlist from iTunes. Problem solved, risk avoided. But the concept of “greatest hits” is a perfect one for technology –  in particular, the Cloud.


Why Cloud? Because evaluating, purchasing and deploying new Cloud solutions involves a significant amount of risk. Making things more complicated, different types of Cloud solutions benefit different types of customers - differently. You can't simply ask your industry peers if a specific Cloud solution "worked for them". Meaning, a successful Cloud strategy for business A may not translate into a successful Cloud strategy for business B. With Cloud, the variables are MANY. This is not a good situation for customers looking to leverage Cloud to fundamentally transform their business for the better. So, what do we do? We reduce risk by leveraging past experiences (across many types of strategies) and focus on desired outcomes (relative to business). We focus on establishing our own "greatest hits" list and see which vendors can best provide as many "hits" in a given Cloud solution.


With Cloud – The More “Hits” The Better

Over the last few weeks, we’ve talked quite a bit about the challenges (read this as RISK) that exist with current cloud offerings. The flexibility of resources and financing of public cloud offerings and the security and control of private cloud offerings – can they exist together? Many choices can oftentimes lead to compromise of what we NEED and what we WANT

Hitachi Data Systems  - Compute as a Service - SHORT.jpg

The good news is, we were teeing ourselves up for a big announcement


On October 27th, HDS announced “Your Cloud” (press release: here). With this launch, HDS is solving many of the biggest challenges customer face when deploying cloud solutions. What challenges? Lots of choice – but with significantly less risk and without the compromise of other competitive solutions.


In the existing market for Cloud – customers can choose between private clouds, public clouds, and hybrid cloud offerings. All Clouds have strengths – and all have weaknesses. As example, even combining public and private Cloud models into a hybrid model typically requires multiple management platforms to fully leverage the capabilities of both. But what if you could have the proverbial Cloud “Greatest Hits” for YOUR business?? With HDS Your Cloud, there are no compromises….you simply get Your Cloud the Way You Want It


How do we do this?


Your Cloud Provides the “Best of Cloud”

Imagine being able to start your cloud journey based on your specific business requirements – not based on a “one-size fits all” solution. What business outcomes are you looking for?

  • Are you looking to respond to market changes faster? (improve flexibility - flex up and down storage and compute resources?)
  • Are you looking to reduce technology, financial, and business risk? (reduce technology ownership and management)
  • Are you looking to reduce costs? (high utilization, reduced or eliminated administrative costs)
  • Are you looking to shift from CAPEX to usage based (OPEX) cost structures? (align resource cost to resource consumption)
  • Are you looking for fastest application deployment?
  • Do you want your cloud onsite? Do you also want it offsite?
  • Are you looking to do all of the above in your own, secure datacenter – with predictable service levels?


Our announcement last week makes all of the above a reality – and in almost any combination. Your Cloud without compromise.

Understand that different customers require different types of clouds.

A “one size fits all” Cloud rarely fits “just right”. Some customers want to BUILD their own cloud. They want to own it, manage it, and take have responsibility for it. They want full control. For these folks, we have introduced the Unified Compute Platform (UCP) 3.5 which has native integration with VMware (vCenter) and Microsoft (System Center) – with access to these vendors respective public cloud offerings vCloud Air and Azure.


Hitachi Data Systems - UCP Cloud Launch Customer Presentation - Scripted 11-4-14 - UCP.jpg


For those customers who want to CONSUME their cloud, we have introduced Compute as a Service. This is a very unique solution for those customers who want the flexibility of pricing and agility of resources offered with public cloud – but want the security and control of a private cloud.

Hitachi Data Systems - UCP Cloud Launch Customer Presentation - Scripted 11-4-14.jpg

Finally, for those customers who want to leverage a TRUSTED Cloud Service Provider, Hitachi has announced a fundamentally different approach to Cloud Service Provider programs. It's a truly shared risk/reward model.

Hitachi Data Systems - UCP Cloud Launch Customer Presentation - Scripted 11-4-14 - CSP.jpg

Achieving “Greatest Hits” Status

The idea of “Greatest Hits” can best be described as a compilation of previous offerings with a high degree of notability. With Your Cloud – HDS has listened to our customers and to the market. As noted above, all Clouds have business benefits for the right environment. But for today’s demanding businesses and customers, environments change, markets change, and requirements change – there is no room for compromise. Luckily, with Your Cloud, there doesn’t need to be one.



PS. Ok – on a personal note (couldn't resist). I buy studio albums and greatest hits albums (usually on iTunes). There is a clear “use case” for both. Notably, some of my all-time favorites (irrespective of your taste, I think it is indisputable that these are “significant” albums of our time). Examples here, here, here, here and here

And since I’m always looking to round out my collection, what do you consider some of the best "greatest hits" albums?