Marcelo Sales

Cloud Computing aspects overlooked by IT executives

Blog Post created by Marcelo Sales Employee on Jun 9, 2015

A lot has been said about how the explosion of data has required increasingly large investments in storage infrastructure on the part of companies. Consequently, tech companies are bent on developing solutions to address issues such as this, and new releases are constantly hitting the marketplace.


For that purpose, it is crucial to take into account all of the necessary details when making the decision to purchase, so as not to underestimate current corporate requirements. But looking towards the future, based on real projections and external influences, such as the impact that the Internet of Things will have on business, is a sine qua non.  For this reason, flexible and scalable storage models are more than a trend nowadays. Amongst these models, cloud storage has grown around the world, especially the hybrid version that has been established as a good option in the corporate environment.


The cloud computing market attracts companies of all sizes, looking to store their data online, supposedly to reduce physical storage and server maintenance costs. According to IDC, cloud services should reach the first US$ billion in revenues in Brazil by 2017, for instance. And, as I have stated before, analysts predict Hybrid Cloud will represent 30% of workflows in the next four years.


And why not more? A recent survey by Bain and Company revealed that managers are still not sure about the best cloud model to adopt. And among the available options – private, public or hybrid cloud – private cloud, for reasons of compliance, safety or IP requirements, is still the favored one.


We have primarily chosen to call all of this IaaS (Infrastructure as a Service). What the managers are failing to take into account, however, is the fact that there are other options in the market. Other “as a Service” models that have undergone a maturing process. To mention a few, let us have recourse to the alphabet soup: PaaS (Platform as a Service), CaaS (Content as a Service), STaaS (Storage as a Service), AaaS (Analytics as a Service), and so on. Creativity is the limit!




These models are being developed with one purpose: to increase efficiency – by means of, especially, software development, content management, analytics solutions – and to launch solutions that deliver cost reductions to customers, making use of viable alternatives that simplify data management in a safe and truly flexible fashion, from deployment to payment models.


To illustrate, we have recently signed a large data protection contract (including but not limited to backup) in a private cloud model and delivered as service with one Brazil’s major insurance companies. This is a really interesting project, as it bundles cloud and “as a Service” concepts while being highly scalable, flexible, safe and strategic for the customer.


It is a solution designed to have the availability to meet the demand, volatility, volume, safety and confidentiality of the insurer’s data. And one that shows how some IT Latin-American executives are, increasingly, shifting to a broader business goal approach, assessing and deciding in favor of IT models that make their companies more competitive.


This is theory actually happening in practice. It is proof that there are options in the market for different company sizes, demands and needs. All you have to do is to find the best fit for your business.


Until next time!