Nick Winkworth

Come see HDS at Intel's IDF13

Blog Post created by Nick Winkworth Employee on Sep 9, 2013

September 10th to 12th brings IDF 2013 - Intel’s Developer Forum - to the Moscone Center in San Francisco. HDS will be there, showcasing our latest Intel based server products and showing live demonstrations of those servers in action, powering our Hitachi Unified Compute Platform Pro for VMware vSphere.


Of course, Hitachi is best known as a provider of world class data storage systems for the enterprise, so it may come as a surprise to see Hitachi at this compute centric event. In fact, a few of you this may not even be aware that Hitachi makes servers (although they have done so since the earliest days of computing, and have been shipping x86 based blades in Japan since 2004!).


To see Hitachi increasingly present at events like this is important because it reflects a growing change in the way companies buy IT infrastructure.  Integration costs are skyrocketing and customers are starting to realize that vendor-configured converged systems can significantly reduce these costs, allow them to be more agile and reduce operating costs too.


Hitachi is  especially well placed to respond to this trend because it manufactures its own world class, enterprise-ready servers and storage and already offers a high level of integration of the two (for example, Hitachi’s Command Suite management tool manages both!)


In addition, Hitachi brings a high level of innovation to its server designs; innovation directed squarely at the needs of enterprise customers. Hitachi has a longstanding close relationship with Intel and our engineers push the boundaries and exploit every feature that can add value. This makes Hitachi servers very different from the typical “white box” OEM product. For example, Hitachi is the only x86 server vendor to support Logical Partitioning – virtually overhead-free virtualization and secure multi-tenant isolation –features that mainframe and UNIX server customers have enjoyed for years.


UCP Pro for VMware vSphere takes that integration a step farther and provides not simply integrated management of all the hardware components (server, storage and networking), but also integration of the virtual and the physical environment  in a way that makes scalable and open IT infrastructure easy to deploy and manage – an ideal foundation for today’s dynamic private clouds.


Hitachi has shown that Intel Xeon processors are the perfect foundation for virtualization and private cloud and I’m excited about this week’s forthcoming announcements from Intel that will allow Hitachi to offer even better VM density, higher utilization and even better value for our customers.


I hope you will visit us on booth 800 if you get the chance, to see for yourself.