Nick Winkworth

It's All About Innovation!

Blog Post created by Nick Winkworth Employee on Nov 19, 2013

On November 12th, HDS issued a press release about the contribution of the Global Office of Technology and Planning. [Here.]


This statement says a great deal about HDS and Hitachi's philosophy when in comes to technology - and servers are no exception.


In a world where technology is increasingly becoming a commodity, it is tempting for manufacturers to build products that are just "good enough" and meet only the minimum market requirements. These companies often build to a price and their products usually look very similar to those of their competitors. Often they end up cutting quality and features in order to compete on price.


That approach may be OK for some (I love a bargain as much as the next person!), but when it comes to enterprises which rely on technology for the very existence of their business, quality matters, as does every opportunity to gain an advantage over their competition.


Hitachi has long focused on the needs of these demanding customers and has an extensive history of high quality and innovation in servers, as with all their products, and this press release is a great reminder of that approach.


Our new blades (discussed in a previous post) get a mention, of course. Sure, they support the latest processors from Intel (no surprises there!) but what makes them different is that they continue a legacy of innovation that stretches back to Hitachi's history in mainframes and even before. These are the only x86 blade servers to offer Logical Partitioning (LPARs) - a hardware based virtualization feature typically associated with mainframes and high-end UNIX servers, and the CB2000 is the only x86 platform to allow incremental expansion of blades from two to eight sockets (while scaling memory and IO bandwidth proportionally) via a front facing connector. Both offer a sophisticated automated fail-over capability, built right into the chassis, that supports distributed pools of "cold-standby" blades that can be booted up to take the place of any that should experience a problem...including those in the standby pool!


Innovation extends to our partner relationships too. For example, Hitachi engineers worked with their peers at Intel to add a new feature to the latest Intel Xeon E5-2600v2 Xeon processors called "APICv"*. This feature specifically addresses the needs of highly virtualized environments and enables more efficient IO when a technology such as LPAR is used - and can even support nested virtualization.


The end result is a family of products which goes way beyond "good enough" and offers unique features to meet the specific needs of their intended users.


No wonder then, as we build out our Unified Compute Platform (UCP) family of solutions, that Hitachi servers are at their core.


(*Advanced Programmable Interrupt Controller Virtualization)