Makio Yamazaki

Monetizing “Personal” Big Data ? Second stage of Digitalization? - Gartner Blog

Blog Post created by Makio Yamazaki on Jan 5, 2014


Excerpt from a timely Peter Sondergaard reality check


In the second wave of the new digital industrial economy,

consumers will shift from being largely ignorant of their data’s value to being highly intelligent,

protective and selective about how they collect and manage it.

In this second wave, consumers will be enabled and empowered to own and thereby monetize their own data,

effectively wrestling back the control and driving up the value equation for themselves.