Teck Meng Lee

Guerrilla Warfare in Modern Commercial World

Blog Post created by Teck Meng Lee Employee on Jul 24, 2016



We are living in a very dynamic world where big companies face fierce competitions from non-traditional rivals, or disrupters as we call them today. Just 2 years ago, who would have foreseen that the largest taxi company (Yellow Cab Cooperative) in San Francisco would file for bankruptcy due to competition from Uber, a startup that did not even own a single taxi?

Even traditional heavy-weight enterprises such as banks are not being spared. Have you ever heard of FinTech, a new term for agile technology startups that are disrupting the traditional financial transactions such as mobile payments, money transfer and loans ?  What do these disrupters have in common? They are all software companies and most of them do not own any physical assets such as taxis or tellers. 


If you think these disrupters are not in your industry, you would be in for a rude shock. Even in HDS, we are faced with the same challenges as our customers. That is why our focus is to lead the digital transformation or be irrelevant.


HDS may have the best storage arrays in the industry and superior technologies such as LPAR in our compute blades. However, these building blocks by themselves do not solve business challenges. The fastest array, most efficient server or most cost-effective network would not have helped Yellow Cab Co-op. If that is the case, then what would help?


As cliché as it may sound, businesses need an IT infrastructure that is agile, flexible and responsive to the changing market. Hence comes the converged infrastructure that is designed with the principles mentioned. However, not all converged infrastructure are created equal; some are just better than the so-called "best-of-breed".


Hitachi Unified Compute Platform (or UCP for short) is a top-down and bottom-up approach. It is designed top-down based on business requirements and built from the reliability and performance of Hitachi Data Systems, aka bottom-up.


On 21 June 2016, HDS announced a new entry-level UCP 2000 converged system that is based on Hitachi Storage Virtualization Operating System (SVOS). Customers have a choice of HDS VSP flash-optimized virtual storage platforms (G200, G400, G600, F400 or F600). Starting with 48 Intel processor cores and 20TB of usable capacity, UCP 2000 provides an efficient and fast-to-deploy converged infrastructure for small-to-medium enterprises (SME) at a low cost.




Through Hitachi adapters for VMware and Microsoft, management of UCP 2000 is via the native hypervisor/cloud management tools. Not only does this provide familiarity to the IT administrators, it also provides better operational excellence as there is no new learning required.


The Hitachi UCP 2000 takes the four basic infrastructure components of compute, storage, network and software and unifies them into a single, platform solution, with all the benefits of a converged system (single support, agile deployment and operational efficiency) but without burning a hole in your pocket.


Staying status quo is no longer an option today. Companies need to be more agile and respond to threats quickly. Like the boiling frog anecdote, organizations which are not reacting to the changes fast enough may soon find their business declining. Once this happens, the decline will continue at an alarming rate.


ACT now and try out the new Hitachi UCP 2000. It's a relatively low risk investment vis-a-vis the risk of organizations being turned into a boiled frog.


Hitachi UCP 2000 datasheet: https://www.hds.com/en-us/pdf/datasheet/hitachi-datasheet-ucp-2000.pdf

HDS Digital Transformation website: www.hds.com/go/dt