Vivian Jackson

The Customer Development Process. 2 Minutes to See Why

Blog Post created by Vivian Jackson Employee on Jul 30, 2014

"Urgency Drives Innovation Speed"

"In large companies, the employees are no less smart, but the organization is optimized to deliver repeatable products, revenue and profits. To support this, its corporate culture is dominated by process, procedures and incentives."


"All of this adds up to a “complacency culture” rather than an “urgency culture.”

~Steve Blank

Architect I-Corps @ NIH Curriculum at National Institutes of Health