Vivian Jackson

Creating Trustworthy Content

Blog Post created by Vivian Jackson Employee on Oct 22, 2015

Who doesn't want to create content that gets shared and then shared again? Can content be trustworthy, true to the brand, yet have a specific outcome like increased sales, or increased audience?


Key Takeaways:

  • Work to become a trusted brand with content that reflects brand values - in our case, social innovation, transformation, collaboration, solutions.
  • Inspire and educate - leave the reader feeling like they learned something and they are on the right track!
  • Be original - this one is a tall order because creative can take more time than we have - but make that a goal, right?
  • Transparency - where did the info come from? Most people will read several versions to arrive at an opinion.
  • Try for interesting, amusing, and/or unique - this is what will make a person share with their networks.


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