Vivian Jackson

Successful Digital Marketing Measurement

Blog Post created by Vivian Jackson Employee on Nov 17, 2015

This infographic is a little text-heavy. On the positive side, it details 40 digital marketing metrics that bear tracking. I was surprised to read that only 21% of content marketers are successful in measuring ROI and that only 50% use data to drive social media strategies.


The three areas where metrics should be tracked:

  • Email
  • Social media
  • Content


Here's to linking effort to business goals!