The eyes have it! Customers want to see what is being offered but not just product pictures, but pictures that catch their attention, tell an engaging, relatable story.
A few interesting takeaways:
- Ineffective or inefficient use of creativity = low confidence in visual strategy (#2)
- Visual strategy for mobile devices is lagging (#5)
- Copycat vs innovation (#6)
As a last comment, take a look at the barriers to success.