Vivian Jackson

Content Hype & B2B Marketing

Blog Post created by Vivian Jackson Employee on Dec 9, 2015

While not actively disagreeing with the data used in this infographic, I think that it misses the mark by relying on "opinion" vs. fact.

  • 58% say web articles are effective. (All web articles? Web articles on a branded or social site?)
  • 62% say LinkedIn is the most effective social media platform. (Effective how? Views? Shares? Leads?)
  • 91% of B2B companies use content marketing, proving 'content is king'. (All content? Any content? If almost everyone is doing the same things - does that justify the crown?)

It is hard to follow along with this data, because content is king, but it is also overrated, yet is still relevant.

The key takeaway: A deeper dive into the stats is indicated. The duality of overrated hype and relevance needs clarification.

But I will agree with this: "...good quality content reflects expertise, a good avenue for thought leadership and IT lead generation."


View the entire article and sources here.