Vivian Jackson

Increase the Mileage of Your Content

Blog Post created by Vivian Jackson Employee on Jan 11, 2016

When you put a lot of research and development into creating content, it is a big plus to give it some "legs" so that it can engage a wider audience for a longer period of time. There are a few techniques to re-purposing content so that your content stays robust and engaging.

My Key Takeaways:

  • Create content that is "evergreen" --Think topics, tips, reviews, videos, or lists. This approach will give you plenty of topics to work over a longer period of time.
  • Do something different - like podcasts. Podcasts are a great place to use your written content and they are HOT right now! (My guilty podcast pleasure is Serial! Check out Season 1 and then Season 2.) And...podcasts are not just audio anymore...look into it! 

Check out this great infographic on content repurpose from ExpressWriters. Make some tweaks to creating and managing your content!



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