Tim Desai

HCP Uniquely Aligns With The Hottest 2015 Technology Trends

Blog Post created by Tim Desai Employee on Jan 30, 2015

With our second successful Mobility themed HCP launch on January 20th, and the inability for me to drive to the office due to a monumental amount of snowfall on the east coast this week, it’s a particularly good time to take a brief pause to look back on 2014 to consider the progress that we’ve made with the HCP portfolio, and look forward to 2015 to see what trends lie ahead that we can leverage.


Since last year, we’ve been talking about Mobilizing content, and how we help customers do that while protecting their existing investments.  Our priority is to enable customers to mobilize data with ease, particularly in terms of Extending cloud investments, Enabling hybrid architectures and Empowering the workforce.  Based on insights from industry pundits, HCP remains an excellent solution for customers who are actively adapting to changes in their environment and trying to take advantage of the next big things in terms of new products and services.


As our own Hu Yoshida pointed out in his recent January 14th blog, during 2014 the HCP portfolio experienced tremendous growth based on major announcements focused on  mobility and cloud connectivity.  The state of the market in February 2014 was well characterized by Gartner in their Critical Capabilities for Object Storage report, where HCP was regarded as a leader - particularly in terms of its security related capabilities.  In December, IDC published their own snapshot of the object storage market in their MarketScape on Object-based Storage platforms and systems (OBS) (IDC Document #253055).  They placed HCP in the leadership quadrant and highlighted the product’s sizable revenue, relative to the competition.


Regarding the next big thing for 2015, there are several cloud trends that are certain to dominate in 2015.  As detailed by Forrester in this article, this is the year when hybrid cloud management will mature.  HCP is ready to address this requirement today.

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Extending your cloud investment is all about having access to the right data, at right place, at the right time.  HCP is the keeper of the content inventory and the intelligence in the middle.  HCP already supports data ingestion based on a choice of multiple protocols including NFS and CIFS.  It also includes an S3 interface so you can easily point your cloud applications at HCP.  With the latest release of HCP, we’ve introduced the ability for HCP to seamlessly integrate with OpenStack environments.  This is important for customers who are investing in the OpenStack paradigm but who also need a more robust, enterprise ready, object store solution than what OpenStack Swift can provide.


When it comes to hybrid cloud support, we’ve enabled HCP to interface with multiple types of storage devices and services.  You can automate policies to place data in the best location whether it’s Flash, enterprise disk, removable media, or among one or more leading public cloud services. On January 20th, we launched the HCP S10.  The HCP S10 extends HCP’s hybrid cloud support by providing a cost optimized, on premises, high density, plug & play storage tier with erasure coding data protection.  Whether you’re implementing a private or hybrid cloud environment, HCP is the content inventory that allows you to understand your data better, place data on the right tier, decide to keep it onsite or offsite, and do analysis and search & query – all from a single point of management.


This article talks about why 2015 might be the year of the CIO, and this one from Forbes claims that “Computing Everywhere” is the number one trend to watch for the year.  While security has been a tough sell at many organizations, recent high profile hacking incidents have raised awareness for the need for holistic security strategies that include protection of data shared amongst the workforce’s mobile devices.  We have a solution for that challenge that not only addresses modern security requirements, but workforce mobility as well.

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HCP Anywhere is a secure cloud file sync and share solution that’s simple to use (watch a quick demo) and makes smart use of existing investments.  HCP Anywhere currently provides a choice of different authentication services, including Microsoft Active Directory, ADFS and SAML.  HCP Anywhere also integrates with management tools such as Mobile Iron as well as iOS, Android and Windows devices.  It’s also very easy to use; it’s a simple add-on to HCP, and it’s intuitive for end users.


If you apply the entire portfolio approach to an HCP solution, our customers can deliver elastic file services for remote and branch offices, archiving, data protection, and support for cloud and web applications.  All of these are storing their data in a single platform.  That data can then be shared via HCP Anywhere links that enable conservation of storage and network bandwidth because the associated files are not being sent via email.  This makes collaboration easier.  HCP Anywhere also provides a multi-lingual UI that provides users with a choice of languages including, English, Canadian French, Japanese, Korean, Russian, simplified Chinese or Spanish.  And with the latest release, HCP Anywhere provides access to NAS data on a mobile device.  There are a lot of vendors that offer file sync and share solutions, and many that provide mobile access to NAS - but only HCP Anywhere does both in a single, integrated, secure solution.


In this article, IDC outlines their cloud computing predictions for 2015.  As seen in predictions from virtually all analysts and industry followers, hybrid cloud is called out as a critical technology that will transform IT.  IDC points to the "shift of IT budget away from traditional in-house IT delivery, towards various versions of cloud as a new delivery model."  We’ve been keeping a close eye on that trend as well as demonstrated by the centralized and consistent manner in which administrative tasks can now be performed across HCP, HCP Anywhere and Hitachi Data Ingestor (HDI).

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With HDI, you can deliver elastic file services to your remote and branch offices.  It’s unnecessary go to each site and predict capacity growth; you only need to plan capacity growth for HCP.  HDI can also be remotely provisioned, which means there’s no need for technical expertise at the sites where it’s used.  With our most recent launch, you can now manage remote site quotas and cloud storage quotas in a holistic and consistent manner - from the HCP interface.   Enterprise customers can use this feature to control storage consumption, service providers can use the feature to encourage it.  We enable both.  A single, centralized quota management system with chargeback and showback capabilities can provide cost savings and cloud services delivery efficiencies that can’t be matched by cloud gateway vendors who team up with products and services from other vendors.


2015 promises to be an interesting year for high tech.  What makes it even more exciting is how closely aligned the HCP product portfolio is with multiple industry trends.  If you’re making the transition to extending, enabling and empowering your workforce with data mobility with an elegant and contemporary solution, be sure to consider the HCP product portfolio.