Storage Slowdown in Europe - With One Exception

By Hubert Yoshida posted 06-17-2019 00:00



According to today’s online, The storage market is beginning to slow down in EMEA. Although the EMEA external storage systems market recorded a positive quarter in 1Q19, with 2.4% Y/Y growth in U.S. dollars (10.7% in euros), according to International Data Corporation‘s EMEA Quarterly Disk Storage Systems Tracker, it was lower than in previous quarters. This is consistent with other reports of a storage slowdown in recent months despite an ever increasing deluge of data.

The lone exception was Hitachi with a double digit growth of 15.6%where the nearest competitor was Dell at 3.8%.


Silvia Cosso, research manager,European storage and datacenter research IDC, provided some insight into the Western European Market which is the largest market segment in EMEA, saying;

Western European enterprises are looking to future-proof their datacenters in view of increasing adoption of multicloud as well as emerging workloads such as real time big data and AI to be able to reap more value from ever-increasing data availabilityThese elements have contributed to fueling recent growth in investments, although adverse macroeconomic conditions can take a toll in the overall investments level.”

I believe that Hitachi’s unified storage system that scales from small midrange to large enterprise systems with one virtualized operating system, SVOS RF, and our DataOps methodology and tools for the multi-cloud environments, help businesses meet the requirements that Silvia described and is responsible for driving our growth in a declining market.