Become an Advocate

What is a customer advocate?

The Hitachi Customer Advocate program was established to create an open-door for our customers to provide feedback, share insights, and amplify their stories. As a Customer Advocate, we work with you to build content that demonstrates your success across a global platform. Our flexible program allows you to participate in public or private activities such as anonymous surveys, industry speaking engagements, and collateral development. Whether you'd like to provide a quote or capture your company journey in a video, we are here to guide and support you.

Learn more

Share your story

There is a global audience excited to learn from your experiences and gain knowledge from your insights. It's just one of the many ways our Customer Advocates add value to their peers, industries, and companies.

Explore Customer Stories

Why Join?

  • Share your success
  • Raise your professional profile
  • Show thought leadership
  • Network and strengthen your industry relations
  • Promote your organization
  • Connect and share your insights with media and industry analysts
  • Deepen your relationship with Hitachi


Hitachi has a flexible program with multiple opportunities to fit your availability and needs. From creating customized content that demonstrates your success to gaining global exposure to speaking at a Hitachi or industry event, we make it as easy as possible to do as much or as little as you want.


Not sharing publicly? Not a problem. Join our private customer advocacy program to participate in confidential peer-to-peer and analyst opportunities.

Showcase Your Success

Join the program

Sign-up today to participate in rewarding activities that level up your business, knowledge, and network.

Sign Up Now

Follow us on Twitter 

Let’s connect on Twitter! Engage with our latest stories and publications produced in collaboration with our Customer Advocacy members. Feel free to follow along and drop a comment to say hello!