I introduced the opening of the new Global Center for Social Innovation North America office – the Silicon Valley Research Center in my first article with some photos. In this month’s article, I’d like to expand and explain how the Research Center in itself is an example of how design thinking can improve a workplace, inspire the team and facilitate the innovation process.
Designing a research-based solution is both our commitment and expertise. We apply the principle of design thinking in empathizing, ideating, and prototyping solutions for our customers. The researchers and designers in the User Experience Design Laboratory (UXD) followed these steps in designing the new office itself. They identified challenges that stand in the way of our collaboration and innovation activities, and designed physical solutions directly into the space to improve our work. One of the most prominent examples being the townhall area – an open space where office traffic converges, and everything from work and meals to informal conversation becomes a natural, everyday event. Here is a short video for a quick insight.
We tackle customer challenges in the same way. UXD members use the Discover and Design approach in designing solutions for customers. Using our prototyping tools and foresight database, we inspire, build, and test solutions alongside our customers and help them design products and services that are sustainable, profitable, and highly engaged with in various industries.
If you would like to learn more, please contact us through http://www.hitachi-america.us/products/business/rd/contact_us/.