According to a recent IDG Research Services survey, the idea of “Social Innovation” — using technology to improve not only revenues but also society — is gaining significant traction across multiple industries, from health care and financial services to telecommunications, high tech, and the public sector. A strong majority of respondents (80%) agree that doing more for society is ultimately good for business.
This is one of the many interesting findings of a survey of 200 IT and business executives that are summarized as a whitepaper on Big Data, Big Business and the Greater Good. A one-page summary of these findings is also in the September issue of CIO Magazine.
Over the next 2 weeks our Social Innovation team will take a closer look at these results with examples in finance, healthcare, telecom, and government sectors. Furthermore, we’ll highlight some of the reported challenges that I believe are related to this conflict around making socially conscious business decisions.
You can follow this thread or watch for my tweets on this topic @amyhodler