Amy Hodler

End the Struggle: Use Big Data for Big Business and the Greater Good

Blog Post created by Amy Hodler Employee on Sep 4, 2015

screen-capture-17.pngAccording to a recent IDG Research Services survey, the idea of “Social Innovation” — using technology to improve not only revenues but also society — is gaining significant traction across multiple industries, from health care and financial services to telecommunications, high tech, and the public sector. A strong majority of respondents (80%) agree that doing more for society is ultimately good for business. 


Conversely, over half report they struggle with making business decisions based on this belief that – I’ll reiterate – they think it is ultimately good for business.  What?  screen-capture-18.png


This is one of the many interesting findings of a survey of 200 IT and business executives that are summarized as a whitepaper on Big Data, Big Business and the Greater Good. A one-page summary of these findings is also in the September issue of CIO Magazine. 


Over the next 2 weeks our Social Innovation team will take a closer look at these results with examples in finance, healthcare, telecom, and government sectors.   Furthermore, we’ll highlight some of the reported challenges that I believe are related to this conflict around making socially conscious business decisions.


QUICK POLL: Does your organization’s business decisions align with the idea that doing more of society is ultimately good for business?


You can follow this thread or watch for my tweets on this topic @amyhodler