From flying COWs to life-saving drones, video is literally capturing reality.
Video according to some is the new killer app. The reason? It’s more than right place, right time. Video is the lifeblood of nearly every next big thing, from augmented reality (AR) and virtual reality (VR) to how business happens and how lives are impacted. On a small scale, let’s take my recent installation of Ring’s home security system, which starts with a video connected doorbell and extends to a base station, sensors and other smart home devices. If someone rings my doorbell at home, I can reply via real-time video communication from inside my home office or wherever I’m at in the moment—even another country. It was really simple to install and customize—an easy way to provide my family with a modern-day neighborhood watch.
On an enterprise scale, modern video applicability is widespread across industries and has become a transformational medium for government and commercial use cases. An easy example is the drone, which has morphed from a fun-to-own, annoying-to-neighbors gadget to an economically viable, business-critical tool capable of gauging, testing, guiding, instructing, forecasting, delivering, installing, repairing and inspecting whatever.
Trending to be a US$13 billion industry by 2020, drones are an impressive proponent of video in action. Solar-powered unmanned aircraft and flying cell sites (or COWS) join the rush to optimize video for value. And, AR and VR have become a US$2 billion market, helping enterprises to connect remote workers, simplify logistics, reduce manufacturing errors, overlay visual learning modules with a virtual teacher, and analyze data in real time. Video has become about saving time, money, and lives.
So, what does it mean for the telco and communications industry? Some carriers might answer by saying that they’re laser-focused on investing in the right technologies to monetize network investments.
Monetizing the right set of video capabilities means being able to offer next-gen choice and expanded coverage to customers. Industries where video can boost productivity, create new market share, protect consumers and workers — they’re looking for innovative ways to deliver new solutions. Enterprises within these industries are going to: A) find a telco partner to provide the video bandwidth capabilities (and surrounding services); B) partner with a telco or communications company to build it; or C) build it themselves.
Smack in the middle of the hype-to-naysayer spectrum lie the economics and opportunities for telcos to adopt and capitalize on video capabilities. For telcos investing heavily on new network fiber rollouts, with bigger pipes preparing the network for 5G or telcos teetering on the precipice of investment, now’s the time to quell bandwidth-hungry applications. Now’s the time to put in place the network capacity that will enable the Telco’s to create new services and solutions to monetize network investments going forward.
Hitachi Vantara is delivering a double bottom line for telcos: pairing must-have technologies that support the killer app ecosystem with must-do societal business outcomes that benefit the world we all live in. Our smart spaces initiatives and intelligent video technologies are making a difference.
Click the link below and watch the Smart Spaces and Video Intelligence 'video' to see how Hitachi Vantara is making a difference.
I continue to get excited when we’re innovative and passionate about what can be achieved. Here at Hitachi Vantara, we’ve been working with so many doers to optimize video offerings, scale backend IoT connectivity and reach desired economics.
Which brings us back to the idea of relevancy for telcos. The idea starts with smart devices or assets connected to other smart devices, which are then connected inside a system of smart things. That smart system is connected to other smart systems and so on. The possibilities are endless. Video is wearing the crown of smart.
Next time, let's talk about the royal treatment, a.k.a. customer experience.