Anand Sagar Rao Vala

Combining IoT And Business Data To Deliver Business Value

Blog Post created by Anand Sagar Rao Vala Employee on Apr 8, 2019

Guest Contributor: Matt Aslett, Research Vice President, Data, Analytics & Artificial Intelligence, 451 Research


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Most companies are increasing their investment in data-processing, analytics and machine-learning software with a desire to become more data-driven. Data – and the rapid processing of data – is a key driver in enabling companies to grasp the opportunities presented by digital transformation to deliver improved operational efficiency and competitive advantage.


We have moved from the transactional era, through the interaction era to the engagement era, in which enterprises have recognized that they must store, process and analyze as much, if not all, data that is available to them in order to survive and thrive in the digital economy. This includes data produced by the myriad of sensors, embedded computers, industrial controllers and connected devices such as vehicles, wearable computing devices, robots and drones that make up the emerging Internet of Things (IoT).


Data from 451 Research’s Voice of the Enterprise: Internet of Things indicates that analytics is seen as the most critical technology for success in IoT projects, but also that the largest impediment to IoT projects is technology deployment and integration challenges, followed by security concerns, and a lack of a compelling business case or uncertain ROI.


For IoT projects the primary use-cases are optimizing operations (for preventative maintenance and reduced downtime, for example) followed by reduce risk (such as security and compliance); the development of new, or enhancement of existing, products or services; and enhanced customer targeting for increased sales.


In all of these cases, while data from IoT devices is extremely valuable, and has been stored and processed alone for many years, the greater value comes from blending that IoT data with enterprise data sources. Combining IoT data with data from existing enterprise applications makes the link with customer behavior data, employee behavior data, marketing/advertising data and sales data, for example, to provide a more complete picture and ensure the IoT data is seen in the context of the business goal.


Data from 451 Research’s Voice of the Enterprise Data and Analytics indicates that the complexity involved in integrating and managing data actually grows, the more data-driven a company is. The results show that while the most data-driven companies enjoy benefits such as increased focus on competitive advantage, they are also faced with more data integration and preparation overheads.


Data from each of these sources is likely to be delivered in different formats, meaning that it needs to be blended, transformed and cleansed before it can be used to generate business insights. Data will also be delivered via different mechanisms. Although most will likely be delivered from traditional enterprise applications in batch form, increasingly it will be generated at the edge by Internet of Things devices and delivered via stream processing, for IoT analytics.


Additionally, in attempting to become more data-driven, many organizations are investing in machine-learning tools and developing ML-driven applications. The success of these projects depends on the ability of the organization to operationalize experimental data-science projects through training and testing to model deployment and management.


Much attention is paid to the outputs of these data-processing pipelines – including visualizations and machine-learning models used to drive business decision-making. However, intelligent and automated data-processing pipelines that are able to rapidly integrate data from multiple sources, including enterprise applications and IoT devices, should not be overlooked as a foundation for delivering successful IoT projects that deliver improved operational efficiency and new revenue streams.


To learn more about how to combine IoT and business data to deliver business value, click on one of the links below:


Visit the Hitachi Vantara website.


Download the Business Impact Brief from 451 Research entitled "Agile Data Management as the Basis for the Data-Driven Enterprise.”